Global Customs Adopt WCO Initiative to Fight Counterfeiting
The World Customs Organization (WCO) launched the "IPM Connected" initiative to combat counterfeit goods by connecting global track-and-trace and authentication solutions. The program utilizes technologies such as handheld device scanning and data docking to enable rapid verification of product authenticity, providing customs and brand owners with safer, faster, and more cost-effective clearance services. The WCO encourages more organizations to join and collectively build a global anti-counterfeiting ecosystem. This collaborative effort aims to streamline processes and enhance the fight against illicit trade worldwide.









